| SUSTAINABILITY: Mayorga Collaborates with Latino Youth Organization |
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Mayorga Coffee Roasters is proud to partner with
Identity, a nonprofit organization working with Latino
Youth in Montgomery County to “empower them to
reach their full potential and successfully transition
into adulthood by providing them with knowledge, life
skills, support and positive role models”, in the
development and implementation of a new after-
school Peer Tutoring program. As a Hispanic-owned
company, Mayorga is committed to supporting
programs such as Identity, which helps Latino
students find their own paths to success amidst
social, economic, and academic challenges. This
program will bring qualified high-school students to E.
Brooke Lee Middle School twice a week to tutor and
encourage their younger counterparts, providing
them with meaningful and relevant tools for managing
their often complex circumstances.
To finance this new venture, Mayorga will host a
fundraiser on May 17, 2006, “Identity: An evening in
Celebration of
Latino Food, Music, and Culture” at its flagship
location in Silver Spring, Maryland. The evening
will
include a Latin American coffee tasting, delicious
dinner featuring Latin American specialties, and an
opportunity to meet and mingle
with those who have a true love for and commitment
to the Hispanic culture and community in
Washington.
If you live in the area, please join us in support of
this important project and enjoy a festive evening at
the Mayorga Coffee Factory in Silver Spring, MD! If
you have any questions, do not hestiate to contact
Allison Gustavson at 301.315.8093.
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| WHAT'S NEW: Estate coffee from Kenya! |
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Until recently, all Kenyan coffee was purchased
through a government controlled auction system that
only allowed the differentiation of coffee through the
different grades. The Kenyan government now
allows the direct purchase of green coffee from
estates, therefore allowing buyers to ensure
traceability.
We have been working with our Kenyan coffee buyer
to source the finest Kenyan estate coffee. After
months of sampling different estate coffees, we have
finally chosen an estate called KIBUBUTI. Beyond
producing great coffee, this estate is also certified
by Utz Kapeh.
Utz Kapeh is a worldwide certification program that
sets the standard for responsible coffee production
and sourcing. Utz Kapeh, which means "good coffee"
in a Maya language, gives the assurance of social
and environmental quality in coffee production that
coffee drinkers expect. Utz Kapeh certification
provides the answer to two key questions:
- Where does the coffee come from?
- How was it produced?
To learn more,
visit the Utz Kapeh website.
This new estate coffee will be our only Kenyan
coffee offering and will consist of AA and a very
unique Peaberry. It will be available by mid June of
this year.
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| LEARN: COFFEE TASTING |
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There seems to be a perceived chasm between
coffee “experts” and the rest of us who just know a
good coffee when we taste one. Like wine, coffee
tasting has its own complex vocabulary and a deeply-
devoted subculture; but all of us, no matter how
inexperienced, have the ability to identify, recognize,
and name what we like about a certain blend—we
simply need to learn the basics and begin to explore
on our own. Here are a few simple tips to
help you to focus and develop your palate.
Smell: First, a comparative
exercise. Smell the coffee just after it has been
ground, and then again just after brewing. What do
you detect? After the initial inhalation in which
you’re simply soaking up that irresistible coffee
aroma, smell again. What comes to mind? Jot down
a few words that spontaneously arise. Don’t edit
yourself, or think about what a true connoisseur
might say—there is no wrong answer. You’re simply
exploring.
Now, taste. Leave politeness at the
door, and go ahead and slurp. Slurping is the best
way to help the coffee spray all parts of your tongue
at once, to ensure that all taste buds are activated.
Flavor, body, acidity, aroma: As
you become accustomed to tasting many different
coffees, you’ll start to learn what you like on each of
these different axes. Acidity is a good thing—it is a
brightness, liveliness, and sharpness that keeps the
coffee from tasting flat and lifeless. The acidity will
be experienced as a sense of dryness under the sides
of the tongue and towards the back of the taste
buds.
Aroma is virtually inseparable from
the tasting experience—without using our sense of
smell, we’d only experience the most basic taste
distinctions: sour, salty, bitter, and sweet. But
when we explore the “bouquet” of a coffee, we find
ourselves in a territory of endless subtlety and
distinctions. Again, explore your “aroma vocabulary”
and listen to the descriptors that arise with each
whiff.
The body of a coffee is described
by how the coffee feels in your mouth. You can
literally take a sip of coffee and “weigh” it on your
tongue. Does it feel heavy? More medium? Compare
several coffees, and start to feel the distinctions
between medium and full-bodied coffees.
When you put all three of these characteristics
together—acidity, aroma, and body—you now have a
coffee’s flavor profile. Flavor is
simply the interplay, the overall experience, of these
various components. There are innumerable words
that coffee lovers use to describe a coffee’s flavor.
You’ll commonly hear coffees described as
chocolatey, smokey, winey, earthy, fruity, spicy,
sweet, nutty, bright, or delicate, but any description
that comes to mind is fair game. So have fun with it!
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| FEATURED SPECIAL: Kenya AA |
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This is the highest grade of Kenya coffee available on
the market. It is incredibly balanced and rich with a
fruity finish. This is arguably one of the best varietals
on the market!
$10.95/lb
Buy now...
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THE MAYORGA FAMILY: Kandi Aboulurin |
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Kandi Aboulurin, manager of Mayorga Coffee Factory,
is truly a global citizen. As the child of a Nigerian
diplomat, she also spent much of her childhood in
Germany, South Korea, England, and Kenya; she has
traveled the world, and grown up with an innate
appreciation for diversity. Kandi moved to the US in
2000 and began her studies at Howard University in
2002, graduating with a degree in Radiation Therapy;
though medical school is still potentially on the
horizon, she continues to cultivate her many other
interests and enjoy a fulfilling career at Mayorga.
When she moved to Silver Spring in 2003, the
neighborhood had just begun to transform into an
important cultural and entertainment center. Kandi
immediately felt a personal connection to the
area: “Silver Spring really is the place to be,” she
said. “I just love it here—there are people coexisting
from all walks of life, and it really resonates with the
way I grew up. Most of the time, when the weather
is nice, you’ll find me somewhere outdoors, with a
book, watching the people and simply absorbing the
environment. There is always so much going on
here.”
Kandi joined the Mayorga Coffee Factory family right
at the beginning, and has been with the company
throughout its many stages of growth and
development. Theirs has been an ongoing
relationship defined by mutual respect and
recognition for hard work and shared values. “When I
first walked into the shop for my interview, even
though it wasn’t even finished yet, I immediately had
a sense that this was not only going to be a
beautiful place, but also one in which I could really
see myself working," said Kandi. "I have to admit,
though, that
before I had the chance to really get to know Martin
[Mayorga], I thought he was incredibly intimidating—
so much so that, the first night we opened, he came
over as I was preparing to brew a pot of coffee and I
was so nervous I completely forgot to grind the
beans! All of my training at orientation went
immediately out the window at that moment.”
Since that inauspicious beginning, Kandi has
flourished at Mayorga. She quickly discovered that
her initial trepidation was a reflection only of her own
insecurity and inexperience: “Martin and Kerry were
here all the time, always available to help and
interacting with the staff, and I realized that they
were not only incredibly nice, but they were also
people from whom I had a tremendous amount to
learn. I have not only learned how to become a
better worker, but have also grown so much as a
person through my involvement with this company.”
Beginning as a cashier, she loved the warm reception
from the community that had eagerly awaited the
opening for months. “When we finally opened our
doors in April of 2003,” she said, “the community was
as enthusiastic as I was. ‘We’ve been waiting for
this,’ they said, ‘We’ve been watching the
construction and monitoring your progress, and we
are so excited to have you in the neighborhood.’”
As she became better acquainted with the
management and realized how deeply passionate
they were about their work, that dedication grew
increasingly contagious. “From the minute I began
working here, I loved it. I loved dealing with
customers, loved the managers, loved the owners—I
was heavily involved right from the beginning. When
I was promoted to Assistant Manager, I received so
much support from everyone—I learned how to deal
with confrontation and conflict, I matured, and I felt
personally responsible for and invested in the
success of Mayorga. I feel that this is an important
community center for residents of Silver Spring, and I
admire what the company is trying to achieve. I am
so happy here.”
Visit our home page to explore the Mayorga experience...
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