News from Mayorga Coffee Roasters, Inc.
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MAYORGA MONTHLY Keeping you up to date on all things Mayorga.
March 2006

IN THIS ISSUE:
  • THE MAYORGA FAMILY: Kandi Aboulurin
  • SUSTAINABILITY: Mayorga Collaborates with Latino Youth Organization
  • WHAT'S NEW: Estate coffee from Kenya!
  • LEARN: COFFEE TASTING

  • SUSTAINABILITY: Mayorga Collaborates with Latino Youth Organization

    Mayorga Coffee Roasters is proud to partner with Identity, a nonprofit organization working with Latino Youth in Montgomery County to “empower them to reach their full potential and successfully transition into adulthood by providing them with knowledge, life skills, support and positive role models”, in the development and implementation of a new after- school Peer Tutoring program. As a Hispanic-owned company, Mayorga is committed to supporting programs such as Identity, which helps Latino students find their own paths to success amidst social, economic, and academic challenges. This program will bring qualified high-school students to E. Brooke Lee Middle School twice a week to tutor and encourage their younger counterparts, providing them with meaningful and relevant tools for managing their often complex circumstances.

    To finance this new venture, Mayorga will host a fundraiser on May 17, 2006, “Identity: An evening in Celebration of Latino Food, Music, and Culture” at its flagship location in Silver Spring, Maryland. The evening will include a Latin American coffee tasting, delicious dinner featuring Latin American specialties, and an opportunity to meet and mingle with those who have a true love for and commitment to the Hispanic culture and community in Washington.

    If you live in the area, please join us in support of this important project and enjoy a festive evening at the Mayorga Coffee Factory in Silver Spring, MD! If you have any questions, do not hestiate to contact Allison Gustavson at 301.315.8093.


    WHAT'S NEW: Estate coffee from Kenya!
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    Until recently, all Kenyan coffee was purchased through a government controlled auction system that only allowed the differentiation of coffee through the different grades. The Kenyan government now allows the direct purchase of green coffee from estates, therefore allowing buyers to ensure traceability.

    We have been working with our Kenyan coffee buyer to source the finest Kenyan estate coffee. After months of sampling different estate coffees, we have finally chosen an estate called KIBUBUTI. Beyond producing great coffee, this estate is also certified by Utz Kapeh.

    Utz Kapeh is a worldwide certification program that sets the standard for responsible coffee production and sourcing. Utz Kapeh, which means "good coffee" in a Maya language, gives the assurance of social and environmental quality in coffee production that coffee drinkers expect. Utz Kapeh certification provides the answer to two key questions: - Where does the coffee come from? - How was it produced? To learn more, visit the Utz Kapeh website.

    This new estate coffee will be our only Kenyan coffee offering and will consist of AA and a very unique Peaberry. It will be available by mid June of this year.


    LEARN: COFFEE TASTING
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    There seems to be a perceived chasm between coffee “experts” and the rest of us who just know a good coffee when we taste one. Like wine, coffee tasting has its own complex vocabulary and a deeply- devoted subculture; but all of us, no matter how inexperienced, have the ability to identify, recognize, and name what we like about a certain blend—we simply need to learn the basics and begin to explore on our own. Here are a few simple tips to help you to focus and develop your palate.

    Smell: First, a comparative exercise. Smell the coffee just after it has been ground, and then again just after brewing. What do you detect? After the initial inhalation in which you’re simply soaking up that irresistible coffee aroma, smell again. What comes to mind? Jot down a few words that spontaneously arise. Don’t edit yourself, or think about what a true connoisseur might say—there is no wrong answer. You’re simply exploring.

    Now, taste. Leave politeness at the door, and go ahead and slurp. Slurping is the best way to help the coffee spray all parts of your tongue at once, to ensure that all taste buds are activated.

    Flavor, body, acidity, aroma: As you become accustomed to tasting many different coffees, you’ll start to learn what you like on each of these different axes. Acidity is a good thing—it is a brightness, liveliness, and sharpness that keeps the coffee from tasting flat and lifeless. The acidity will be experienced as a sense of dryness under the sides of the tongue and towards the back of the taste buds.

    Aroma is virtually inseparable from the tasting experience—without using our sense of smell, we’d only experience the most basic taste distinctions: sour, salty, bitter, and sweet. But when we explore the “bouquet” of a coffee, we find ourselves in a territory of endless subtlety and distinctions. Again, explore your “aroma vocabulary” and listen to the descriptors that arise with each whiff.

    The body of a coffee is described by how the coffee feels in your mouth. You can literally take a sip of coffee and “weigh” it on your tongue. Does it feel heavy? More medium? Compare several coffees, and start to feel the distinctions between medium and full-bodied coffees.

    When you put all three of these characteristics together—acidity, aroma, and body—you now have a coffee’s flavor profile. Flavor is simply the interplay, the overall experience, of these various components. There are innumerable words that coffee lovers use to describe a coffee’s flavor. You’ll commonly hear coffees described as chocolatey, smokey, winey, earthy, fruity, spicy, sweet, nutty, bright, or delicate, but any description that comes to mind is fair game. So have fun with it!


    FEATURED SPECIAL: Kenya AA
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    This is the highest grade of Kenya coffee available on the market. It is incredibly balanced and rich with a fruity finish. This is arguably one of the best varietals on the market!
    $10.95/lb

    Buy now...


    THE MAYORGA FAMILY: Kandi Aboulurin
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    Kandi Aboulurin, manager of Mayorga Coffee Factory, is truly a global citizen. As the child of a Nigerian diplomat, she also spent much of her childhood in Germany, South Korea, England, and Kenya; she has traveled the world, and grown up with an innate appreciation for diversity. Kandi moved to the US in 2000 and began her studies at Howard University in 2002, graduating with a degree in Radiation Therapy; though medical school is still potentially on the horizon, she continues to cultivate her many other interests and enjoy a fulfilling career at Mayorga.

    When she moved to Silver Spring in 2003, the neighborhood had just begun to transform into an important cultural and entertainment center. Kandi immediately felt a personal connection to the area: “Silver Spring really is the place to be,” she said. “I just love it here—there are people coexisting from all walks of life, and it really resonates with the way I grew up. Most of the time, when the weather is nice, you’ll find me somewhere outdoors, with a book, watching the people and simply absorbing the environment. There is always so much going on here.”

    Kandi joined the Mayorga Coffee Factory family right at the beginning, and has been with the company throughout its many stages of growth and development. Theirs has been an ongoing relationship defined by mutual respect and recognition for hard work and shared values. “When I first walked into the shop for my interview, even though it wasn’t even finished yet, I immediately had a sense that this was not only going to be a beautiful place, but also one in which I could really see myself working," said Kandi. "I have to admit, though, that before I had the chance to really get to know Martin [Mayorga], I thought he was incredibly intimidating— so much so that, the first night we opened, he came over as I was preparing to brew a pot of coffee and I was so nervous I completely forgot to grind the beans! All of my training at orientation went immediately out the window at that moment.”

    Since that inauspicious beginning, Kandi has flourished at Mayorga. She quickly discovered that her initial trepidation was a reflection only of her own insecurity and inexperience: “Martin and Kerry were here all the time, always available to help and interacting with the staff, and I realized that they were not only incredibly nice, but they were also people from whom I had a tremendous amount to learn. I have not only learned how to become a better worker, but have also grown so much as a person through my involvement with this company.” Beginning as a cashier, she loved the warm reception from the community that had eagerly awaited the opening for months. “When we finally opened our doors in April of 2003,” she said, “the community was as enthusiastic as I was. ‘We’ve been waiting for this,’ they said, ‘We’ve been watching the construction and monitoring your progress, and we are so excited to have you in the neighborhood.’”

    As she became better acquainted with the management and realized how deeply passionate they were about their work, that dedication grew increasingly contagious. “From the minute I began working here, I loved it. I loved dealing with customers, loved the managers, loved the owners—I was heavily involved right from the beginning. When I was promoted to Assistant Manager, I received so much support from everyone—I learned how to deal with confrontation and conflict, I matured, and I felt personally responsible for and invested in the success of Mayorga. I feel that this is an important community center for residents of Silver Spring, and I admire what the company is trying to achieve. I am so happy here.”

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