| SUSTAINABILITY: Mayorga Donates Coffee Chaff to Local Farm |
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As an extension of our ongoing “Seeds of
Sustainability” program, Mayorga Coffee has joined
forces with Red
Wiggler Farm in Montgomery County,
MD to redirect organic waste away from area landfills
and back into rich, productive soil. Each year,
Mayorga produces hundreds of pounds of
coffee “chaff” as a byproduct of the roasting
process; as coffee beans swell and shed their papery
husk during roasting, our system collects the light,
flaky substance in a separate vessel, where it is
traditionally bagged and discarded. Since this
organic material is non-acidic, however, it belongs in
any compost, mulch, or soil—not in the dumpster.
A community farm that uses sustainable agricultural
practices to provide meaningful employment for
adults with developmental disabilities, Red Wiggler
embodies these very principles of sustainability; in
arranging to donate its weekly production of coffee
chaff to such an organization, Mayorga is adding
another level of diversity to the soil and another
avenue of exploration for the farmers
themselves. “Our coffee chaff project is bringing
people to the farm on a regular basis and connecting
growers to the farm during these winter months, a
time when they are typically not always present,”
said Founder and Executive Director Woody
Woodroof. “This consistent attention and regularity is
not only beneficial to our soil, it is of tremendous
value to our community itself.”
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| WHAT'S NEW: Mayorga scheduled to land at Pittsburgh International Airport! |
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Starting a business and growing it from humble
beginnings teaches you one major lesson: don't make
the same mistake twice and replicate what works.
Well, after the initial success of the Mayorga at BWI
airport, we know that Mayorga Coffee and
progressive airports are a great fit. This is why we
are so excited about the opportunity to open not
one, not two, but THREE locations at Pittsburgh
International Airport.
There will be two small locations, one each at
Terminal A and B. The larger location will be at
the "Core", which is the main area of the airport.
The projected opening for Terminal A and B is mid
February 2006. We expect the core location to open
in mid March.
Each location will serve the quality products that
Mayorga customers have come to love and expect
from us. This includes everything on our espresso
bar menu, along with fresh pastries and
complimentary items. If you're flying out of
Pittsburgh International, come by one of the Mayorga
Coffee locations and enjoy our fresh, expertly-
prepared coffee beverages and a fresh pastry.
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| LEARN: Espresso Overview |
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Derived from the Italian word for “express”, an
espresso is crafted for immediate consumption.
Emerging from the machine “like warm honey”, the
perfect espresso should have a powerful aroma, a
deep, reddish-brown color, and a thick, smooth
crema. In Italian, there are four “M’s” to brewing
this ultimate coffee drink: Machiazione is the
proper grind, miscela is the perfect blend,
macchina is the high-quality espresso
machine, and mano refers to
the “skilled hand” of the barista.
Grind: If it’s overly coarse,
your espresso will be too weak; if it’s too fine, your
espresso will be bitter. With properly ground coffee,
most quality espresso machines will take about 15-20
seconds to brew.
Blend & roast: Only the
freshest, most recently-ground coffee will
produce the best espresso. Look for blends that will
best bring out the sweetness, smoothness, and
complex aroma of the espresso. The right blend will
be enjoyable without any additives, yet won’t be
masked by milk or sugar.
Machine: Professional-grade
machines are tremendously expensive--but that
doesn't mean that you can't produce an
exceptional espresso at home. When shopping for an
espresso machine for home use, we suggest that you
perform extensive research to ensure that you are
purchasing a machine that will deliver consistent
quality shots and will have enough pressure to steam
good milk. One thing's for sure: expect to pay at
least $350 for a quality espresso machine.
Barista: Don't let
the "espresso mystique" intimidate you: with such
information, the best way to unlock an espresso’s
potential is to practice, tweak, and sense your way
through the delightful experiment. As both barista
and customer, you will certainly know when your
audience is pleased!
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| FEATURED SPECIAL: African Blend |
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This blend highlights the best of African coffees.
Deep and full-bodied, our blend of Kenyan, Ethiopian,
Cameroonian, and Ugandan coffees have the rich,
cocoa undertones you’d expect from this lush
continent.
Buy now...
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THE MAYORGA FAMILY: Ian Strouse |
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A native Marylander, Ian Strouse was born in
Western Maryland but moved to Montgomery County
when he was ten: “Basically, I spent ten years
developing an accent and eight years getting rid of
it,” he jokes. When he recently graduated from the
University of Utah with a degree in film, Ian decided
to return to Maryland and explore his hometown
through the lens of a documentary filmmaker. From
an investigation into the complexities of the MS-13
gang culture to an oft-contemplated stint with the
US Peace Corps to dreams of one day opening a
restaurant, Ian views the world around him with the
curious, creative eye of a man exploring all of life’s
possibilities.
Shortly after joining the Mayorga team last summer,
Ian began to learn and master as many dimensions of
the business as possible. “I really wanted to
develop proficiency in
all areas of the restaurant—particularly at the coffee
bar,” explained Ian. He excavated as much
knowledge as possible
from Mayorga’s seasoned baristas, who were all
eager and willing to share their passion with the
newcomer. “We love to discuss coffee theory and
compare notes about our different coffee
experiences. We’re all just passionate about coffee,
and are thrilled to speak about it each other, and
especially with our customers. Such a large portion
of our clientele is a loyal, regular crowd—we really
get to know them and what they like. People come
here not only for the laidback, worldbeat
atmosphere, but because they know that they are
coffee lovers among coffee lovers.”
As a large, multi-faceted operation—complete with
full bar, live music, ever-changing menu, and in-
house roaster—Mayorga Coffee Factory requires a
team as flexible and communicative as
it is innovative. “We are always looking for ways to
improve our service and streamline our systems,”
explained Ian. “But we also want to maintain the
atmosphere of neighborliness that distinguishes our
coffee house from many other, more corporate
businesses. There is a delicate balance between
striving for efficiency and cultivating an atmosphere
that feels natural, organic, and interpersonal,” he
continued. It is that balance, indeed, that brings the
community to Mayorga Coffee Factory so
consistently. And with employees like Ian, the
coffeehouse is destined for continued development of
its most fundamental mission: to partner with its
community, both local and international, in serving
high-quality specialty- grade coffee with social and
environmental consciousness. “Our message is clear
from the moment you enter the restaurant,” said
Ian. “But there is always more we can do to promote
education and awareness. I would love to merge my
interest in documentary film with my enthusiasm for
the production and presentation of coffee. Mayorga
Coffee Factory is the perfect showcase of the true
story behind the coffee industry.”
Visit our home page to explore the Mayorga experience...
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