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MAYORGA MONTHLY Keeping you up to date on all things Mayorga.
Summer 2006

IN THIS ISSUE:
THE MAYORGA FAMILY: Andrew (KP) Tandau WHAT'S NEW: Mayorga Scheduled to Open Stores in Reagan National and Dulles International Airports LEARN: Coffee and Food Pairings Upcoming Costco Roadshows

WHAT'S NEW: Mayorga Scheduled to Open Stores in Reagan National and Dulles International Airports
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Mayorga is proud to announce two new additions to its growing presence in airports throughout the mid-Atlantic. As the company introduces its fine coffees to an ever-widening audience, Mayorga's commitment to quality and sustainability remain the cornerstone of the family-owned business. “We play a unique role among the airports' food and beverage selection,” states founder and President Martin Mayorga. “To each of our stores, we bring lovingly hand-crafted, small-batch roasted Specialty-grade coffees carefully scrutinized for their environmental and social impact from origin to cup.” The company is proud to count Reagan National and Dulles Airports among an airport family that also includes a kiosk at BWI and three locations at Pittsburgh International.

With a rich historical presence in Washington DC, Reagan National Airport (DCA) was transformed in 1997 to the modern showcase of efficiency that nearly 18 million passengers have come to expect. Mayorga will open two locations in this airport, including both Terminal B and Terminal C, These locations are expected to open October, 2006.

Dulles Airport (IAD) is a world-class facility through which more than 27 million travelers pass each year. The Mayorga Coffee store, scheduled to open in March of 2007, will bring fresh new offerings to Concourse A, where 35 commuter gates see the most foot traffic throughout the entire airport.

These full-service coffee bars, serving the spectrum of expertly-prepared coffee and espresso beverages, offer the all-organic line of Honest Teas as well as fresh pastries from local artisan bakers, Uptown Bakers. For the weary traveler, a visit to Mayorga is a welcome oasis and an opportunity to enjoy a truly authentic coffee experience.


LEARN: Coffee and Food Pairings
coffee and dessert

You’ve already established that you’re a coffee lover. You have tried a number of different regions, blends, and roasts, and you have begun to identify certain flavor characteristics that are most to your liking. But you wonder: are certain coffees more complementary with certain foods than others? Does food pairing apply to coffee as much as it does to wine? How can you tell?

Coffee tasting is immensely personal.There are no steadfast rules, but, as with wine,there are certain guidelines that might help you get started. Don’t be timid—deviating from the established path is not only acceptable, but absolutely necessary to truly developing your palate. Once you’ve started to think about the nuances of a coffee’s flavor profile, the interesting combinations and experimentations are endless.

Since we often drink our morning coffee with such breakfast foods as toast, muffins, and bagels, you might want to try pairing your breakfast with a bright, mild-to-medium roast from Central and South America. These coffees tend to have medium to high acidity, which means that they will taste bright—almost a certain tingle on the tongue— a perfect sensation to accompany waking up and welcoming the day. These coffees are usually well-balanced, often with a hint of sweetness that is a gentle companion to your morning meal.

African coffees, on the other hand, tend to be spicy and wine-like, with a wild, often citrusey quality; their medium, syrupy body and medium acidity shows off these typically medium-to-dark-roasted coffees to maximum effect when paired with a deep, sweet dessert like milk chocolate or cheesecake. Each flavor is brought out, rather than masked by, the other; you will get the full experience of both your dessert and your coffee, and will be able to taste all of the rich, subtle flavors.

Dark and very-dark blends and espressos are an excellent match for rich desserts such as dark chocolates and even cheeses. Look for a flavor profile that is robust, smooth, powerful, or hearty when choosing a coffee for one of these foods. Sumatras and other Asian and Indonesian coffees will usually fit nicely into this grouping.

Again, be sure and take the above descriptions as reference points only-- there is an endless variety of possible pairings, and it is often the unusual choices that produce the most spectacular and unexpected results.


Upcoming Costco Roadshows
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08/25 - 08/27: Beltsville, MD, Gaithersburg, MD, Newington, VA
09/01 – 09/03: Christiana, DE, Frederick, MD, Leesburg, VA
09/08 – 09/10: King of Prussia, PA, Montgomeryville, PA
09/15 – 09/17: Arundel Mills, MD, Glen Burnie, MD, White Marsh, MD
09/22 – 09/24: Chantilly, VA, Fairfax, VA, Manassas, VA
09/29 – 10/01: Cranberry, PA, Robinson, PA


FEATURED SPECIAL: Ethiopian Yirgacheffe, Medium Roast
ethiop
Ethiopia is said to be the region from which all coffees have originated. Perhaps this is why Yirgacheffe is such a unique, intoxicatingly fragrant coffee. It is characterized by a distinct, berry-like fruitiness with floral undertones. A definite must for any serious coffee drinker.
$10.95/lb

Buy now...


THE MAYORGA FAMILY: Andrew (KP) Tandau
KP

In his nearly two years with the Mayorga family, KP has not only focused upon developing his skills as roaster of Mayorga’s signature coffees, but has also been integral to the growing success of the Costco Roadshow program throughout the Mid-Atlantic and beyond. “It took me about eight months to master the blends,” he explained. “You have to deeply understand the beans, their origins, their profiles, and the effects that the roasting has upon the taste you will ultimately elicit; to truly understand bean character and embrace the roasting process, you have to drink a LOT of coffee.” Which he has done with pleasure—the experimenting inherent in coffee roasting, KP says, becomes more and more interesting the deeper one explores.

Born in Tanzania, KP grew up all over the world—he has lived in India, Singapore, Thailand, Malaysia, Bangladesh, Nepal, and England. In doing so, he was exposed to an immense variety of cultures and economies. Upon returning to Tanzania, KP helped his father set up a sawmill in his home village; there, he visited several small businesses and coffee farms and saw the involvement of community banks in their development and education. It is both KP’s breadth of experience and his inquisitive, generous disposition that have given him true insight into the nature of doing business, both in developing countries and in his new home in the US.

He has worked tirelessly to help create a polished, friendly Roadshow model that truly reflects the Mayorga experience, and is tremendously proud of the team's achievements thus far. “We have come a long way with the Roadshows,” KP said. “From our early days with a small folding table to our instantly-recognizable Mayorga cabanas, we’ve become well-known throughout the stores and our sales have blown up. As we visit the various stores, and people continually come back and even schedule their shopping around our appearances, we really get a chance to see firsthand how much people love our coffee. When they’re standing at our booth, calling husbands and wives to tell them ‘They’re here!’, I remember all over again how much I love my job. I get to see both ends—the artistry of the roast and its ultimate delivery to the people we roast for—and I am driven to see this company reach to its overwhelming potential.”

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Mayorga Coffee Roasters, Inc | 15151-D Soutlawn Lane | Rockville | MD | 20850