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MAYORGA MONTHLY Keeping you up to date on all things Mayorga.
November 2006

IN THIS ISSUE:
THE MAYORGA FAMILY: Angela Maribel Maltez WHAT'S NEW: Mayorga Coffee location to open at Tivoli Theater in DC LEARN: A Timeline of the Inevitable Friendship between Coffee and Literature Upcoming Costco Roadshows

WHAT'S NEW: Mayorga Coffee location to open at Tivoli Theater in DC
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Mayorga has recently signed a deal with a licensee to open a new location in the historic and culturally- rich area of Columbia Heights, in Northwest Washington, DC. Located right next to the Hispanic Gala Theater, The Tivoli Theater is a National Historic Landmark, and a stunning piece of our nation's architectural history.

In addition to Mayorga's fine coffeehouse amenities, this 5,000 square foot location will also feature a full bar, free wi-fi, and live entertainment. Whether you live in the Metropolitan area or are visiting DC from out-of-town, this Mayorga coffeehouse, scheduled to open in January,will provide the perfect setting from which to enjoy a true city excursion.


LEARN: A Timeline of the Inevitable Friendship between Coffee and Literature
coffee book

Few things are more naturally paired than a cup of coffee and a good book. For as long as people have been enjoying this timeless beverage-- from its earliest iterations to today's vast variety of brewing options-- literature and coffee have each enhanced the experience of the other. It only takes a quick stroll through almost any bookstore these days, large or small, before one encounters a coffee bar to complement its offerings; it is in celebration of this great tradition, therefore, that we've decided to explore the historic relationship between coffee and the printed word.

  • 1582: the German botanist and physician Leonhart Rauwolf of Augsburg travels to Jerusalem, and his documentation of the journey marks the first time that coffee is mentioned in European literature.
  • 1587: Muslim writer Abd al-Qadir al-Jaziri traced the history and legal controversies over coffee in a comprehensive work entitled, “mdat al safwa fi hill al-qahwa”. (Qahwa is the arabic term for coffee, the Turkish form of which, kahveh, all terms derive). His work traces the spread of coffee from its discovery to its enjoyment throughout the Middle East.
  • 1598: Linschooten's Travels, translated from the Dutch and published in London, marks the first mention in English (as chaoua).
  • 1603: Captain John Smith, the discoverer of Virginia, mentions coffee (spelled “coffa” at the time) in a journal of his travels.
  • 1640: The first botanical description of coffee was printed in English.
  • 1657: The first newspaper advertisement for coffee appeared, the same year in which chocolate and tea were first sold publicly in London.
  • 1662: Broadsides and pamphlets appeared, presenting the opposing views of this controversial drink: A Coffee Scuffle and The Character of a Coffee House ... by an Eye and Ear Witness (1665) discussed the social, cultural and medical questions raised by coffee.
  • 1675: King Charles II issued an order for the suppression of coffee houses, but his order was rescinded before it ever took effect.
  • 1681: A comedy treats coffee houses thusly: "In a coffee house just now among the rabble, I bluntly asked, which is the treason table?"
  • 1760: Voltaire, who was said to have drunk 50 cups of coffee a day, composed a pseudonymous comedy, Le Café, ou l'Ecossaise. Balzac also composed a Treatise on Modern Stimulants, in which he linked coffee with the movement of ideas "like the battalions of the grand Army on the battlefield ... Things remembered arrive at full gallop."


Upcoming Costco Roadshows
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11/24 - 11/26 Arundel Mills, MD, Fredericksburg, VA, Glen Burnie, MD
12/01 - 12/03 Harrisburg, PA, Lancaster, PA
12/08 - 12/10 Christiana, DE, Frederick, MD, Leesburg, VA
12/15 - 12/17 Chantilly, VA, Fairfax, VA, Manassas, VA
12/19 - 12/24 Beltsville, MD, Gaithersburg, MD


FEATURED SPECIAL: Espresso Suave, Light Roast
espresso suave
Not all espresso is roasted equally! Case in point: our light roasted Espresso Suave. We recommend this blend only to serious espresso enthusiasts who seek to minimize bitterness, but don't mind a brighter tasting shot of espresso. Although similar in blend to our Espresso Oscuro, it is roasted short of the beans sweating to curtail the emergence of bitters, which tend to be amplified in the espresso shot. When prepared appropriately, this blend will produce a sweet and smooth shot that can be enjoyed straight, or will hold up nicely to milk when making a cappuccino or latte.
$9.95/lb

Buy now...


THE MAYORGA FAMILY: Angela Maribel Maltez
Maribel

Born in El Salvador, Maribel came to the US in 2000 and began working with Mayorga in 2001, where she was one of the first employees of the fledgling company. She had heard about the opportunity to work in Mayorga's warehouse from her husband, Ovideo, who met Martin Mayorga while working in the building next door. At the time, there were only three other people working in production for Mayorga. Since she joined the company Maribel has witnessed and contributed to the tremendous growth and development of which she is so proud to be a part. While she prefers, above all, to be at home with her two children, Emely and Christian, she considers Mayorga to be like a second home, because the environment is so pleasant and she cares so deeply about its success. She came to the US, and works as many hours as possible, so that she can offer the best possible opportunities for her children. Maribel states that in Mayorga, she has found a job that gives her a sense of importance, of being needed and trusted, and a business in whose success she feels proud.

“When I saw that first Mayorga vehicle with the logo on it, I was so happy-- it just showed how much the company was growing, and how successful it was becoming. Since I have worked with Mayorga, we have moved to a much larger space with a much larger roaster and I have seen so much new equipment arrive. It has all been very exciting. But of all of the assets the company has acquired, none are more important than the employees that have joined since I began here. They are what makes this company what it is.” We care about each other and most importantly, we take pride in everything that we do."

Maribel has many goals, but primary among them is her desire to study English for both her children's sake and that of her career advancement. She also loves to cook,as is evidenced by the many special dishes she has prepared for Mayorga employees over the years; whenever there is a moment, she takes so much pleasure in cooking El Salvadorean soups, tortillas, and pupusas. These meals are no small contribution to the sense of family and cameraderie in the Mayorga roasting facility; when everyone gathers around the table for a home-cooked meal in the middle of the day, there is a natural sense of community that could never be forced or imposed. It is the energy of a group of hard-working people who strongly believe in what they are doing, and who genuinely enjoy each other's company. " "I really love going to work every day and am very happy to have a job where I am appreciated and where I feel that I am part of something so positive," Maribel states. "I am looking forward to working with everyone here for many years to come."

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