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MAYORGA MONTHLY Keeping you up to date on all things Mayorga.
Fall 2006

IN THIS ISSUE:
THE MAYORGA FAMILY: Thabo Richardson WHAT'S NEW: Mayorga Coffee at Bloom Grocery LEARN: A Random Assortment of Coffee Trivia Upcoming Costco Roadshows Trivia Night with the Inventors at the Mayorga Coffee Factory

WHAT'S NEW: Mayorga Coffee at Bloom Grocery

We are proud to announce our newest partnership with Bloom, a unique grocery concept that echoes Mayorga’s commitment to quality, sustainability, and community. Scheduled to appear in the forty Bloom stores opening throughout the Washington, DC Metropolitan area,your favorite Mayorga coffees will be even more readily available than ever before.

“Bloom’s entire concept centers on offering a new, shopping-friendly experience to consumers,” said president Martin Mayorga. “We are very excited to see such a fresh approach to the established concepts and norms that have been prevalent in the grocery industry in the past decades. We feel that we have finally found the ideal grocery environment for showcasing our coffees.”

Look for an enticing selection of fresh coffees, including our signature Rainforest Alliance and Organic-certified blends, delivered directly from our roaster to Bloom’s shelves commencing in the end of October 2006.


LEARN: A Random Assortment of Coffee Trivia

  • Coffee provides a living for more than 100 million people worldwide.
  • Approximately 1400 million cups of coffee are consumed each day.
  • Coffee is the world's second most popular drink. (The first? Water.)
  • Coffee trees have a lifespan of about 50 to 70 years.
  • When shopping for perfume, a whiff of coffee between each sample will refresh your nose.
  • A coffee grounds and sugar mixture combined with consistent watering will revive yellowing houseplants.
  • In December 2001 Brazil produced a scented postage stamp to promote its coffee, with its scent expected to last 3-5 years.
  • Coffee was first known in Europe as Arabian Wine.
  • Milk as an additive to coffee became popular in the 1680's, when a French physician recommended that cafe au lait be used for medicinal purposes.
  • In Italy, espresso is considered so essential to daily life that the price is regulated by the government.


Upcoming Costco Roadshows
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10/27 - 10/29 Christiana, DE, Frederick, MD, Leesburg, VA
11/03 - 11/05 Beltsville, MD, Gaithersburg, MD, Newington, VA
11/10 - 11/12 King of Prussia, PA, Montgomeryville, PA, White Marsh, MD
11/17 - 11/19 Cranberry, PA, Robinson, PA
11/24 - 11/26 Arundel Mills, MD, Fredericksburg, VA, Glen Burnie, MD


Trivia Night with the Inventors at the Mayorga Coffee Factory
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Come meet the inventors of the Wits and Wagers game show as they host a monthly event at the Mayorga Coffee Factory in Silver Spring! This is the first trivia game show that your team can win without knowing any trivia. Expect friendly people, small prizes, and food & drink specials. The event takes place on the first Tuesday of every month with one game from 7 – 8pm and another from 8 – 9pm. For those of you in or around the Silver Spring area, stop by the Mayorga Coffee Factory to play this new party game that’s been making big waves across the nation:

  • “Wits & Wagers is the latest in living-room play” - Time Magazine
  • Winner of Games Magazine's "Party Game of the Year" award for 2006
  • Rated above Trivial Pursuit and Scene it? as the #1 trivia game of all time. - About.com

FEATURED SPECIAL: Nicaragua La Bastilla, Medium Roast
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Nestled in the precipitous region of northern Nicaragua, Matagalpa yields more top grade, "Strictly High Grown" (SHG) beans than in any other part of the country. The highly fertile, rich volcanic soil, in conjunction with “wet” processing, results in a pleasant, lucid coffee with a mild, nutty spiciness. This Rainforest Alliance-certified coffee is a great “all around” varietal that can be enjoyed by those who prefer milder coffees, as well as those that like richer, more full-bodied varietals.
$9.95/lb

Buy now...


THE MAYORGA FAMILY: Thabo Richardson
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Thabo first joined the Mayorga team in July, 2004, as a neophyte at coffee and the coffee business; though he drank the “generic stuff”, he hadn't yet made acquaintance with the nuances of coffee craftsmanship. But he was willing to learn. After more than two years of employment with the company and a promotion to manager of Mayorga's King Farm location in Rockville, MD, Thabo has a drastically different relationship to coffee: a well-trained palate, an artistic hand, and an easygoing, friendly style have brought Thabo new responsibilities, new insights, and new challenges.

Originally born in Francistown, Botswana, Thabo and his twin brother John spent their first nine years in their hometown. As the sons of diplomats, they traveled the world extensively; a three-year tenure in Kingston, Jamaica led to Albania, then Croatia, and then a journey to Bethesda, MD, for boarding school. He is currently enrolled at Montgomery College studying international business, and thrilled that, after an assignment in Afghanistan that prevented the family from living together, his father has joined them in the DC Metropolitan area and they are once again reunited.

He joined Mayorga as a barista in July of 2004, about six months after the King Farm location opened to the public. “It was a lot of hands-on learning,” said Thabo. “In order to become good at what you do, it takes dedication and simply doing it a whole lot. At King Farm, the atmosphere and demographic lend themselves to developing relationships with the customers-- we usually see the same people on a daily basis-- so you develop a real rapport with them, and learn how to prepare exactly what they like. Working here definitely challenges you as a person; you really have to come out of your shell and be personable in order to do the job well.”

In addition to his friendly service and managerial skills, Thabo is also an accomplished latte artist forever aiming to improve his craft. Again, as with most of the skills he acquired at Mayorga were learned by watching and emulating: “When I first started, there were so many baristas that were producing latte art on a consistent basis that I figured, 'Hey, if they're using the same milk and the same product as I am, there is no reason that I shouldn't be producing art as well. So I just began to try my hand at it and worked on it until I was making leaves, hearts, and apples myself.” That talent and persistence led, most recently, to an entrance in the CoffeeFest 2006 Mid-Atlantic Regional Barista competition. Though he wasn't entirely thrilled with his performance, Thabo is determined to re-enter next year and show what he can do.

Thabo isn't certain where his studies will take him in the future, but is truly enjoying his experience at Mayorga and plans to continue helping the company to grow. “This is a great company to work for,” he said. “It is small enough that you can eventually meet everyone, and large enough that you won't see each employee every day. I get a lot of support when I need it, and I am enjoying what I do and the people I work with.”

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Mayorga Coffee Roasters, Inc | 15151-D Soutlawn Lane | Rockville | MD | 20850